Seventeen playable certifications built on a real DCO decision engine. Serve live impressions, ride match moments, launch campaigns under pressure and earn a credential by actually doing the job. No slides. No trick questions. The exam is a simulation.
In the Creative AI Fund pilot? Start with the Scope SimulatorEvery certification here is a mission sequence inside a working simulation. Configure signals and watch a creative assemble in milliseconds. React to a stoppage-time winner before the moment passes. Rescue a launch when the publisher rejects your creative on day 11. Pass the simulation, earn the credential.
The simulator runs the same signal logic that assembles live DCO creatives in production: geo, weather, daypart, device, intent and live moments.
Relevance targets, launch deadlines, trust meters and cash cycles. You pass at 75%, and every decision shows you exactly why it scored.
Every pass issues a certificate with a unique credential ID and one-click add to LinkedIn. Free forever, retakes unlimited.
Every mission earns XP. Climb from Rookie to Operator to Strategist to Grandmaster as you clear the seventeen simulations.
Creative AI Fund track for brands and agencies in the Google pilot. Platform track for teams working in HockeyCurve CMC. Skill track for the craft of dynamic creative. Role track for the seat you actually sit in: sales, ops, solutions or finance.
For brands, creative teams and media agencies joining the Google Creative AI Fund pilot. Start with the Scope Simulator, then Review Like a Pro, before your first brief. Operated by HockeyCurve. Google is a trademark of Google LLC; these simulators are not Google products.
For agency and brand teams using the Campaign Management Console, the format gallery and DCO Builder. Start with CMC Brief Setup and Write a Great DCO Brief before your first campaign.
HockeyCurve hires from this platform. Explore the format catalog on the gallery, or bring your certification to a live role.
Clear missions to earn XP and climb the ranks.
Standings are benchmarked against the AdInnovationLab simulation cohort. Earn XP in any simulation and your position updates instantly on this device.
Team boards with named rankings across all seventeen simulations are rolling out. Get your company on the list.
AdInnovationLab stores learning progress, profile details and issued credentials in your own browser. Nothing is sold, and nothing is required to play. HockeyCurve ad platforms honour retargeting opt-out on served media.